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How cold email CRM can boost sales by 30%

Imagine if you could increase sales by over 30% without having to do any additional work. Sounds too good to be true, right? But with the help of a cold email CRM, this is actually a very real possibility.

In a study by Salesforce, it was found that customer relationship management tools can boost sales by 29%. In addition, the study also found that CRMs can increase productivity by 34%. This is due to the fact that it helps sales reps stay organized and better manage their time. As a result, they are able to spend more time selling and less time organizing their work.

But despite that, a whopping 40% of sales representatives still rely on spreadsheets as their main method for tracking customer data, rather than using a CRM system.

How does a cold emailing CRM help?

If you’re manually sending emails, it’s easy to get overwhelmed and start making mistakes which can lead to lower response rates and fewer sales. Whereas a cold emailing CRM allows you to manage your leads, track your opens and clicks, and measure the success of your campaigns.

Additionally, it can help you improve your cold emailing techniques by providing you with data on what works and what doesn’t.

So let’s try and understand some of the key benefits of a cold emailing system…


Benefits of using a cold email CRM

1. Automate your outreach

Automating your cold email process with a CRM will free up time so that you can focus on other areas. You can set up automated campaigns that will send emails to your prospects at regular intervals. This way, you can be sure that your prospects are always receiving your

 latest offers and updates even without your intervention.

2. Segment your prospects

A CRM allows you to segment your prospects so that you can target them more effectively. With segmentation, you can group together prospects who share similar characteristics, such as job title, company size, or location. And that allows you to send them more personalized and relevant messages that are more likely to get a response.

3. Personalize your messages

By personalizing your messages you can make a connection with your prospect, increasing the chances of them responding back to you. You can insert customized fields into your email templates, such as the recipient’s first name or company name, which will then be replaced with the relevant information when the email is sent.

It also makes your email feel more like a one-to-one conversation, rather than a generic 

sales pitch. And that creates rapport and builds relationships that were not possible before on this scale.

4. Schedule your emails

Timing is essential for a successful email-based sales campaign, which is why a cold email CRM will let you schedule when each message in your campaign goes out.

By determining the optimal time to send each email, you can make sure it arrives in the recipient’s inbox when they’re most likely to check it. You’ll then have a greater chance of a conversion.

5. Track your results

A CRM also lets you track your campaigns so that you can determine which aspects are effective and which ones need im

provement. You’ll be able to track metrics, such as open rate, click-through rate, and unsubscribe rate. Doing this enables you to enhance future campaigns.

6. A/B test your campaigns

You can even A/B test your campaigns so that you can choose the most successful version. Try multiple variations of an email template to a restricted number of users and analyze which one does better in terms of indicators like open rate and click-through rate that can enhance your campaign’s performance.

7. Integrate with other tools

Email marketing, lead capture, and email list-building tools are a few examples of time-consuming processes which can be shortened or even eliminated altogether by using a CRM’s automation features.

8. Improve your deliverability

Enhance the rate at which your emails are successfully delivered to recipients. Also, manage your sender reputation and use delivery optimization techniques to ensure that more of your emails end up in inboxes and the chances that prospects will actually see your messages — all with a good CRM tool

9. Close more sales

Automating your cold email process and segmenting your prospects allows you to target a larger number of potential prospects and convert them from qualified leads to buying customers. You can get assistance at every stage of the sales process — from lead capture to lead nurturing to even conversion, your sales reps can take complete control of the buyer journey with the help of an effective CRM.

Challenges in CRM adoption

Adopting a CRM can be difficult, but it is worth the effort. Companies that struggle to move away from the comfort of using spreadsheets often find themselves paying dearly in terms of lost productivity. One alternative is to use a CRM tool like Rangeflow which lets you have the best of both worlds.

It is a lightweight Cold Email CRM that works inside Google Sheets yet offers all the benefits of using a CRM tool. With Rangeflow, you can easily adopt a CRM without having to give up your existing workflows.

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