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The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
The strongest force in human nature is to stay true to the identity you hold of yourself. Your identity is made up of the beliefs, experiences, values, decisions, and judgments that distinguish who you are and make you unique. Your identity and your self-concept impact not only how you view yourself, but also how you perceive and react to every situation.
Do you wonder why there aren’t TV shows covering the lives of lottery winners two years after they won the lottery? Because, according to the National Endowment for Financial Education, about 70 percent of people who win a lottery or receive a large financial windfall go bankrupt within a few years. Without consciously establishing an identity as a wealthy individual, the winners experienced unconscious self-sabotage to return to the identity they held of themselves.
In order to achieve and maintain something new, you have to create the identity of someone who can achieve and maintain that particular goal. There are three ways to change your identity: a significant emotional event, conditioning, and your environment.
The last year has been very stressful for many people. Globally, we’ve had to deal with quarantining, illness, social and political unrest, death, changes or loss of jobs, and an overall sense of fear and uncertainty. These are significant emotional events that can change the way we think about ourselves, our experiences, and the way we view the world.
We can choose to be depressed, feel defeated, and become cynical, or we can choose to use this as an opportunity to upgrade our internal operating system to create new habits that will support us in achieving new goals.
As hard as this year has been, it gives us the perfect opportunity to become someone new, to become someone who can accomplish goals we thought were out of our reach. In order to accomplish something new, you have to be and do new things. You can’t accomplish anything new by being and doing the same things you have always done. That is a futile exercise and one that only adds to your frustration.
Benah Parker, Ph.D., Vice President of Research and Development for NASP, wrote Transforming How The World Thinks and Behaves with the Human Success Operating System™, a white paper describing exactly what every human must go through in order to change and reach new heights of success.
We are familiar with the need to continually upgrade our technology to maximize the efficiency and power of our devices. What you may not realize is that computers and technology are modeled after the way human brains process information. Just as your computer’s operating system needs to be regularly updated, so too must your brain’s operating system.
In technological devices, the operating system manages the device’s memory, processes, software, and hardware, and it creates an interface for the user. It allows you to communicate with the device without speaking the device’s digital language.
As a human, your operating system is made up of your conscious and unconscious mind, your identity, beliefs, habits, decisions, environment, experiences, and most importantly, the meanings you assign to all of these pieces.
You can use the experiences of the past year as an opportunity to reboot, reprogram, and upgrade your brain’s default settings to get new results. The ability to overcome challenges and feelings of uncertainty comes from an internal source. You need an internal motivation to learn from challenges and update your operating system. An internal motivation guides one to go through life acting from one’s own values and in alignment with one’s own beliefs. This provides confidence and certainty that does not depend on anyone or anything outside of oneself.
With the science of the HSOS and our tools, models, and systems, we support our audiences in proactively and intentionally creating the identity, habits, beliefs, environment, experiences, and meaning they need to transform their life, career, mindset, relationships, health, and finances. Instead of needing a Significant Emotional Event to push you to shift your operating system, we use environment and online habit conditioning systems built on the HSOS to revolutionize the way the world thinks and behaves. Visit www.nasp.com to learn more about the programs and community that are designed for your success.
About the author
Brooke Dukes is currently supporting NASP as Chief Sales Officer leading strategy and business development. Prior to NASP, Brooke was a multi-million dollar producer and excelled at various executive-level positions in sales and business development, including two Fortune100 companies. She has worked with some of the largest and most successful companies including Lear, General Motors, and United Airlines, and across multiple industries, such as insurance, skincare and cosmetics, technology, and banking.
Brooke has her BS from Michigan State University. She is a mother of two successful children and an avid traveler. Exploring the world and helping people achieve their dreams is her passion. Brooke resides in Austin Tx.