Falling in love with the word "NO" is one of the hardest parts of being in sales--especially if you are a solo entrepreneur and working on your own. To be successful you must make "NO" a friend not a foe. Desensitize yourself to the impact that little word has on you. Every minute you are dwelling in the aftermath of No, your energy is diminished and time is wasted that could be better used on pursuing a YES.

Get over the fear of hearing 'NO' and you will feel free! The world will look brighter; you will seek 'NO's everywhere you go! Permit yourself to hear 'NO' and anticipate a 'YES' soon. Every NO brings you closer to a 'YES'!

When you are falling in love with 'NO', you have a sense of excitement and you are attracted to a ' NO' instead of fearing, or avoiding. "NO" becomes an energizer instead being viewed as negative response.

Brain scanning studies show that when you fall in love you are experiencing a motivation or drive. During early stages, you spark activity in the brain regions that are associated with motivation and reward. This awakening of self-manufactured brain activity will help you focus on planning and pursing positive sales results.

Make it a game, enjoy the chase--you must collect the NO's to find the YES.

A fun twist is to see how many NO's you can accumulate. Each month count your 'NO's' and try to get 100 people who say NO to selling your product, NO to setting an appointment, and NO to purchasing! Add one more NO if they will not even be willing to have you call them back! Finding a complete string of no's one after another gets harder than you think.

You will get better and better at dealing with the 'NO's'. The more you practice, the tougher it becomes to get those 100 'NO's'. You will soon find more YES's creeping in. Do not let this distract you toward your primary goal; Collect the NO's.

There is a normal process most people go through before they accept a new idea, product or service. They will typically reject the suggestion first, especially if it requires making a change. After hearing the concept again, they may experience some degree of acceptance and when they are ready to adopt your offer, the last step is assimilation (See side bar). By understanding this process, it makes sense to explore beyond the NO, with your prospects' permission, and continue the dialogue respectfully.

There are 6 steps of accepting a new idea. Make sure you give your prospects the opportunity to get through the 6 steps. Be politely persistent.
  1. First time TOTAL REJECTION
    No way, I am not interested in your product or service.
  2. PARTIAL REJECTION
    I do like these products or services--especially the one you talked about first.
  3. PARTIAL ACCEPTANCE
    I know my colleagues might appreciate your service. Let me talk to them about it..
  4. TOTAL ACCEPTANCE
    I see the benefit of what you are proposing.
  5. PARTIAL ASSIMILATION
    Maybe we could start on a trial basis.
  6. TOTAL ASSIMILATION
    Yes, let's draw up the agreement.

The acceptance of an idea applies to selling a new product, or service.

Before you start here are some points to remember:

  1. ASK EVERYONE
    The people you do not ask are not a NO or a YES and lead you nowhere.
  2. Start asking people whom you think will say NO first.
    If they say "yes" you can think..."Wow, am I good!. If they say "NO" you can say to yourself, "I knew they would say "NO".
  3. When someone says "NO" say ...
    "THANK YOU FOR BEING HONEST OR THANK YOU!"
    (Think how they have saved you time and energy you could be spending with someone who is more likely to accept your service or purchasing your product.)
  4. The more "no's you get, the closer you are to a 'yes"!
    See how many no's you go through to get to a yes. Do you usually need to ask 6-8-10 people? Make it a challenge to get 10 no's in a row. It is very difficult.
  5. 5. Here's a modified childhood motto that a wise women once shared with me...
    "Sticks and Stones will break my bones, yet a "NO" will never hurt me. Chant it when necessary.
  6. Find out if the person is saying no, not now or no never. Ask??
    "I hear you saying NO...is that NO not now or NO never?" Or "If you firm with that, I respect you...however...." Present your option with a new benefit explained.
  7. If you hear 'NO' transpose the letter-'ON'.
    Heed the message. It means you need to 'GO ON'. Keep going on -- reverse and go again.
  8. Learn from our children. Do not take the first no as no.
    When I tell my daughters, Robyn and Rayna, NO --they do not accept the first no. They wait a while rephrase and ask again. They find another angle or benefit. It has been said children will creatively ask parents 54 times for something they want.
  9. Turn a "no" into a maybe.
    When children hear their parents say maybe--they think...we are half way to a ' YES". Learn from our children.
  10. Understand the first time you hear an "NO" response it is robotic.
    If you ask again you are showing your sincerity that you really want the person to have the opportunity to accept your invitation. Understand and recognize a programmed and automatic response. Check in and ask again.
Barb Girson
ABOUT THE AUTHOR
Barb Girson> website | all articles
Barb Girson, International Direct Selling Industry Expert, Trainer & Coach, helps companies, teams & entrepreneurs gain confidence, get into action, & most importantly... grow sales by sharing her "Strategies That Stick™". Barb is a highly interactive, creative speaker and author offering customized, professional skill development programs for workshops, meetings and teleconference training programs. Active participants "Sell more, stop worrying and STICK with what works™
  • /data/userPictures/2D9D22D6-D7C3-487D-BAD2-AE761F3EE556.jpgPaul Lowe9/1/2014 8:42:38 PM
    I always encourage my little one to ask and the result can only be "yes" or "no." The irony is that I have to remind myself of the same advice when cold calling or prospecting! And, most importantly, never, ever, take the word "no" personally!

  • /data/userPictures/AC158606-3ACB-4C1C-A601-2B48BFA0F70F.jpgFranklin Reyes3/15/2017 7:16:46 AM
    Thank you so much for writing this article. I will be able to pass along this article to a few people that I know need it.