Do you need some fresh ideas for boosting the top line in your business?If your business is like thousands across North America, then you face unprecedented challenges to growing new sales. Your customers are slow to act. Prospects are afraid to spend money. And your sales team is struggling to get close to hitting the quota you set for them.
So what do you do?
You might be thinking that you should just "wait it out". But that just isn't always possible. And it could cost you your business.
More revenue (doubling your revenue, in fact) is not only possible, you can do it right now. Here are a few ideas for you:
- Double the price for your services -- Take what you charge, double that number, and then act like it. When you put a higher price tag on what you do, you automatically change the level of service that you deliver. You can't help but deliver better service and treat each prospect like a king. You will lose some cu stomers in the process. Mark that. But, the level of revenue you create will be exponentially higher. And your customers will be the type who can spend more money with you, should you deserve it, down the road.
- Double the number of marketing messages you send -- Let's face it, sometimes being out in front gets you noticed and reminds those in your industry that they need to spend some more money with you. And, if you do your messaging right, you'll be the guy they spend money with. The reality is that you can't just send an offer or an idea one time and expect it to stick. You have to keep reminding consumers of your value. When you do, they buy. And they buy more than you thought possible.
- Double the number of leads you cultivate -- Start digging around for new people to do business with. And start digging before you run out of customers. Make a conscious effort to capture and qualify more leads for your business. Use smart tools that help you build quality content and track the activity of web viewers coming to your website. Reach out to those people in smart and and witty ways. Don't just ask people to buy from you. Make friendships. And deliver help and hope. Those friends will spend a lot of money for you.
- Double your sales team -- Get more boots on the ground. Find better and more representatives to push your product into new locations and modalities. Don't just hire more people. Hire better individuals. And pay for results. Instead of doubling your payroll (which could be crippling), be creative about how to build this team. Underpay on salary and overpay on commissions. The people you attract will be hungry and driven to deliver results. Now is a better time than ever to find people looking for work.
- Double the number of partners and alliances you have -- One of the best ways to drive new revenue is to find other people who need more revenue for themselves. The right partners will push your product just as hard as you do. They will use it as an "add on" to the core products that they already deliver. Research likely partners and then reach out to them with some ideas how they can significantly grow their revenue by delivering value that their customers already want. It works. And it can more than double your revenue.
If you're ready to work, each of these ideas will get you pointed in the right direction.