Skip to Content

Author Archives:

What is Marketing Intelligence Data?

With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise–whether their metrics are within industry […]

How CRM Software Increases Productivity and Profits in Retail Sales

The ‘R’ in Customer Relationship Management is where the magic of lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals –as does intuition–that retail customers now desire more personalized care in the marketplace, from the sales floor to […]