Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Juliet McEwen Johnson
It is hard not to use Twitter for one-way communication. The way the stream flies past so fast conversations and interactions take work. Plus, you usually have to follow a trail of breadcrumbs to see what the initial tweet was about.
Mobile messaging is one of the most effective ways to connect with customers. You do not always have access to their mobile phone. yet most people with smart phones, receive Twitter updates on the phone. This makes Twitter a useful way to get a quick 140 character message out into the local marketplace. It has a similar impact as a text message without the expense and learning curve of a mobile management app.
Since you can search Twitter using local geographical data, you can locate local journalists and see what they’re talking about. Tools like Muckrack and Cision’s Journalist Tweets, you can locate your local media folks – producers, editors and writers – and see, not only how active they are, but what are their usual hot buttons. If one guy is often publishing articles about consumer scams you know he is the go-to guy for your problem with a Big Brand whose customer service people are giving you the run-around. You can also determine which media outlets would be a good fit to share the story of your product or service on a wider basis.
When you use the advanced search function on Twitter – search.Twitter.com – you can put in keywords that tweeters are using regularly when looking for your product or service. Turn it around, as if you are looking for you, yourself. Rather than entering a word like “handiman” search for “looking for handiman” and you will find all the times that phrase has come up in search within whatever geographic boundaries you have set up. This helps you set up a local list of prospects, which can be quite useful for engaging with potential prospects.
As you can see, here are just 3 of the ways that Twitter has evolved to provide more value in the social media marketing landscape. You can find local journalists, connect with local prospects interested in using your product or service and you can access folks on their mobile phone.
About the author