Learn what being a member does for you
The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Juliet McEwen Johnson
LinkedIn – the name is good. We all want to be linked in to whatever’s happening; to be part of the “in” crowd has been most people’s goal since junior high school! So, why is the social media site such a snore? It’s bland, feels nothing but black and white and terribly dry. Do not allow yourself to think that way. People can see great results when they use LinkedIn for business: it is the best place online to build your reputation and position yourself as an expert. In fact, you are supposed to use LinkedIn that way. You are supposed to list all of your awards and special skills!
Some groups on LinkedIn are vibrant, active and full of great information. When consultants compete to offer clever advice, everyone wins! Other groups on LinkedIn are long abandoned. Therefore your strategy needs to be – pick a few that offer local connections, help, advice and support in your day-to-day work life and access to your clients.
LinkedIn will consider you a first connection, and therefore permit you to request a “connection”, if you are in the same group as another person. It only makes sense, then, to join some of the groups in which your prospects actively participate.
By answering questions in your niche, you automatically increase your recognition and respect… so long as what you’ve said makes sense, is accurate and adds value to the conversation!
There are two ways to provide answers:
The Answers Section on the Search Bar
Within The Groups Themselves
You need at least 3 recommendations in order for LinkedIn to consider your profile complete. You need at least 5 recommendations, or one from every chapter of your career if you don’t want to appear a dead beat! This can be a challenge if you’ve been downsized, outsized or shown the door by Security. The simplest, nicest way to earn a recommendation is to give one to another person yourself. Your “recommendee” is then obliged to offer you one in return… and if they don’t, you should likely ask them to. Reciprocity is a fundamental principle of social media.
The InMaps feature comes from LinkedIn Labs, a separate section of LinkedIn where they experiment with apps. It will show you your connections by industry. This is useful when trying to assess what kinds of content your “tribe” is looking for from you. It can also tell you that you are getting a bit lopsided in one niche or another.
There are other apps that LinkedIn offers, though it’s nothing like Google or a smart-phone! These include Slideshare and an Amazon Reading List. Both of these apps can further demonstrate your expertise in one niche/sector versus another. The rounder the picture you draw of yourself, the more realistic the impression received.
About the author