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Salesforce Marketing Cloud: Driving Force of Your Digital Marketing Strategy

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Every business needs a solid digital marketing strategy to stay ahead of the competition in the industry. Smart tools and powerful software are the best way to level up your digital marketing efforts.  one of the most popular digital marketing platforms, Salesforce Marketing Cloud, aims at creating unique and personalized experiences for your key customers. In this article, we’ll help you better understand the features and benefits of the Salesforce Marketing Cloud.

What is Salesforce Marketing Cloud?

Salesforce designed a cloud-based digital marketing platform, Marketing cloud to help businesses better deliver their key brand messages, acquire new customers, and retain existing ones. The platform connects businesses and key customers in a meaningful way and helps marketing teams apply their customer-centric skills and power them up with smart tools. Salesforce Marketing Cloud suggests other features as well (order management, personalization, international businesses solutions). With the help of reliable salesforce survey tools, you can create intelligent forms that can get triggered at multiple touchpoints on different aspects of the business like the product, customer service and etc.

So, what exactly does Salesforce Marketing Cloud do? The platform operates a centralized system where marketing teams can create unique customer experiences across different channels such as social media, email, ad campaigns, mobile notification, and much more. From creating informative landing pages to set up relevant ad campaigns, businesses can pick numerous tools and customize a variety of activities to bind them together to get better results.  

Key Features of Salesforce Marketing Cloud

Marketing Cloud combines numerous features and offers users so-called studios to help them bring key marketing activities to life:

  • Email Studio allows building customizable personalized email campaigns to deliver only relevant and valuable information to your key customers and partners. 
  • Interaction Studio is an online tool used for visualizing and tracking customer experiences and interaction with your business in real-time. 
  • Social Studio is designed to power up your SMM strategies and maximize your investment in social media as one of the key sources for new leads and potential customers.
  • Mobile Studio helps take maximum advantage of mobile devices by interacting with your clients via SMS, push notifications, and chat messaging.  
  • Journey Builder is a powerful marketing automation tool designed to build your customer journey across multiple channels. 
  • Advertising Studio helps create data-driven ad campaigns and adjust them in accordance with the changing customer behaviour and needs.
  • Datorama is a unified dashboard that provides access to all data generated by Salesforce tools. 
  • Data Studio is an online data ecosystem created by Salesforce with the help of which businesses can efficiently manage and leverage the organization’s data and maximize its value. 
  • Pardot is a fully-featured B2B marketing automation tool aimed at increasing lead generation, boosting sales, and helping marketing and sales teams to close more deals. 
  • Google Analytics 360 is a powerful analytics tool that delivers valuable insights into your company’s current state and enables data-driven decision-making processes. 
  • Salesforce CDP is used to collect and unify customer data across various channels to segment your key customers and better understand their key needs. 

What Benefits of Salesforce Marketing Cloud Can Help Businesses Level Up?

As you can see, Salesforce Marketing Cloud is a feature-rich platform that provides companies with numerous opportunities to digitally transform and grow their businesses. when using Salesforce marketing tools here are a few of the benefits an organization can leverage on:

  • Know your customers better 

Salesforce collects important data on your customers’ behaviour to help you better understand what exactly they need and when. With the help of the marketing cloud, teams will have more valuable information to leverage it for the upcoming marketing activities and collateral such as emails and ad campaigns, promotion materials, brochures, and much more.

  • The power of data-driven decision making

Dive deep into your customers’ data to improve your products and services to better meet your customer’s demands. It will help you increase customer loyalty, satisfaction rates, and boost revenues.

  • Creating unique customer journeys

Lead your clients across various channels to deliver personalized customer experiences. Let them know that your company is constantly improving for their own benefit and is willing to hear out their requests.

  • Better customer engagement

Engage more with your customers to build stronger long-term relationships. Benefit from social media and email marketing to remind your customers about your brand the right way. Provide only relevant information that can raise your customer’s interest in your brand. 

  • The power of AI

Artificial intelligence helps organizations analyze their key data and take maximum advantage of its use. Enable predictive analytics to imagine how your audience will interact with your brand. Improve existing activities based on the valuable insights developed by Salesforce. 

  • Cross-channel marketing efforts

Create better connections with your target audience across all channels. Create and deliver personalized content to show your customers that you care. Above all, let more people learn about your business regardless of what channel they prefer more. 

  • Integration capabilities

Your Business might need to boost its performance by integrating Salesforce solutions with third-party applications. You can find most of them at the Salesforce AppExchange app store where Salesforce partners introduce their own solutions that can power up existing Salesforce features.  

Those who want to expand their market presence and better reach their customers can consider investing in Salesforce tools.  For companies of any size across multiple industries, Salesforce Marketing Cloud would be a perfect fit. It’s up to you to decide what functionality your business needs to overcome its key challenges and reach its desired goals.

About the author

Brad is the CEO of OMI with over two decades of experience in Software as a Service and managed service industries. Brad has previously created publications for the OMI blog, popular media resources, hosts his own business podcast, and regularly participates in numerous interviews sharing his ideas and the latest trends in business and customer relationship management.