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I’ll never forget my first day of Sharon Middle School. It was the scariest day of school I had ever experienced up until that point. I walked into my new homeroom and there were all new faces. I felt like a total outsider and I swore that I would never be an outsider again. Then I got into sales.
The funny thing about growing up is that we don’t really grow up, we just grow into adult bodies. Everyone agrees that it’s good to stand out in sales, but few are willing to practice that truism. As a motivational sales speaker, I see that most sales people are doing the same thing everyone else is doing because that’s what everyone else is doing.
However, all of the top sales people in any industry are willing to be completely and totally distinct from everyone else. This is why they outsell, out-earn and out-perform–it’s not about sales motivation, but rather distinction.
Prospects meet sales people all day long and usually their experience is the same–the sales person was enthusiastic, shared tons of information and focused on his product. This is what many old-school motivational sales speakers have taught. Unfortunately, it’s outdated.
To truly pull away from the pack, sales people must do the exact opposite. Here is how:
Remember, next time you are tempted to do what everyone else is doing, stop. Instead, be authentic, stop persuading and focus on the prospect.
How do you stand out from the competition in sales? Please share below.
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