Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Very early on in my corporate sales career my sales manager told me that there were three pillars behind all great sales people – the three A’s:
Attitude – way of thinking
Aptitude – natural talent
Ability – skills & knowledge
However, no real development was aimed at attitude, unless of course you had a bad one – in which case you got sacked. Aptitude fell under the category of ‘you either have it or you don’t.’ The main focus was always on abilities – increasing skills and knowledge.
More recently, I read this great Salesforce blog ‘6 Essential Skills Of The Modern Salesperson’. Interestingly, five out of the six essential skills described are clearly underpinned by attitudes and aptitudes: Expertise, Curiosity, Emotional Intelligence, Confidence, Teamwork, A knack for narrative.
We have all seen the most skilled and knowledgeable salespeople struggle, while the inexperienced yet enthusiastic salespeople outperform them. This is why accessing and unlocking these qualities plays such a huge part in sales success. Over the past 20 years I have come to realise that there is a far simpler and more important foundation that underpins attitude and aptitude — it is Awareness.
Aware salespeople are the greatest asset to any successful business; they will naturally display all the attributes we associate with success. Whether selling complex solutions or simple transactions, an aware salesperson will always stand out.
Attributes of an aware salesperson:
Present – Clear Thinking – Motivated – Confident – Sense of Humour – Focused – Intuitive – Creative – Resilient
To be aware is to be present. Being present in this way brings about a different type of listening; it involves a still yet inquisitive mind. An aware salesperson is more interested in understanding what is being said than waiting for an opportunity to speak. This generates more intuitive, natural and appropriate responses, which in turn creates connection and rapport.
Here are a few examples of when a salesperson is NOT being aware…
– In a meeting thinking about what to say next.
– Insecure or nervous.
– Spending more time in their head than in the room.
– More interested in their own agenda than their clients.
Targets, performance indicators and business objectives naturally drive sales people to look towards what they want to achieve.
Because of this, many sales people are preoccupied with how to transmit information rather than how to receive it.
Presenting themselves and their products and/or services
Explaining their competitive advantages
Setting out their own agenda
Convincing the prospect that they need what their company has to offer
While they are in a transmitting frame of mind they are simply not aware, while they are not aware, they are not listening, connecting or understanding their client.
There is no other way to effectively receive information, other than to be aware.
Aware sales people are far more interested in what other people think, what their challenges are, and what it is that drives them. This results in their clients feeling listened to and understood. Aware sales people are then able to communicate their message with integrity and authenticity. Quite simply, whether it’s a multi-million dollar deal with multiple stakeholders or a single transactional sale, people only buy from people they connect with and trust.
The transmitting salesperson is becoming an extinct breed; modern successful sales people must recognise the importance of being aware more than ever before.
About the author