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Why Is Packaging an Integral Strategy for Effective Product Marketing?

An effective and creative packaging is a multi-pronged strategy in addressing multiple aspects of a product. It plays a vital role not just in marketing a company’s product, but also ensures its containment, protection, promotion, usefulness, as well as environmental impact. Packaging is powerful because it tells consumers why your product and brand are different […]

6 tools for smarter budgeting for your business

There’s a lot to consider when running your own small business. From building brand awareness to attracting and retaining customers, a business owner’s to-do list is never ending. But, one thing is for certain, if you’re not budgeting correctly, it doesn’t matter how beautiful your logo is, and how many customers you have, making poor […]