Author Archives: Christina Strack

What happens when five enterprise sales managers and a salesperson are suddenly given the opportunity to lead two former National Basketball Association players and a talk show host? To craft this article, I ran an experiment where I played out a Saturday Night Live Episode to six industry professionals, and had them imagine that the cast members are now working in their enterprise sales department. I presented them with specific scenarios to each interviewee, and asked them what they would say to increase the confidence of their new hire. The resulting lessons will teach the sales managers who read NASP.com how to grow the confidence of their sales team through affirmative statements.