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I’m always intrigued by the Sunday Times column “How I made it”, tucked away in the Business section of that mammoth publication.
This weekly, relatively short piece describes how someone, often against all the odds, has become extremely successful in their business.
The story usually describes humble beginnings, perhaps a hint of early success, often then telling of the setbacks they endured along the way before securing a glorious triumph in the end. All nicely wrapped in a sentence that describes their current turnover and worth.
And some advice
Always the entrepreneur at the centre of attention offers some pearls of wisdom for those that aspire to be successful in their own business. A few words of advice, sometimes a few words of caution. What to do, what not to do.
The overall message for me is that, over the course of time they each overcame substantial challenges, yet they fought on, hung on and eventually came through.
I thought I’d reproduce some of those words of advice here. They have often helped me. They might help you too. I haven’t credited the authors. There isn’t space and in any case I’m sure they’ll cope without the credit just this once!
“Don’t be afraid of mistakes, use them as learning experiences. If you go into business with other people, choose carefully; make sure you have a good skill mix and everyone has clearly defined roles. Solve people’s problems while saving them money and they’ll pay you well for it”
“Apply common sense. If I don’t understand something, I try not to get too involved in it. Try to ensure you have the full support of your close family. Running a business inevitable crosses boundaries and has an impact on your domestic life. There are times when you can’t be around. If you haven’t got support at home, that is going to make it a struggle”
“Try to do something you understand and in a market that you have worked in. If you don’t understand it, get some work experience and build up some contacts, because that will make it a lot easier”
“Nothing goes entirely to plan but you can’t over-estimate what a lot of good research and good planning can do. Even if an idea isn’t the best in the world, if you research and plan it and pick your location and target market specifically, it can still be successful”
“Don’t do anything on a whim — it isn’t worth it. You need to understand what you are doing and why you are doing it. You can’t put a price on having the knowledge of your industry”
“In all things you need to be able to compromise. You need to be willing to change and adapt along the way and not be too fixed in how you achieve things. You can’t always get your own way. I compromise every day. If you get too upset by things you will live an unhappy life”
“Always bite off more than you can chew…then chew like hell”
“I am not particularly talented, bright or good at anything, but I am relentless. Even during my darkest days I just went on and on with dogged determination. Don’t just think about doing something — do it”
“The most important thing is to make a decision. You often get it wrong but you always need to make a decision”
“You shouldn’t have a Plan B. It shouldn’t enter your head. If you’re an intelligent, hardworking person you can start a business with a passion for something. If you are forever wondering what you will do if you fail, how will you ever succeed”
Whether it’s for inspiration in something new or simply helping increase your sales success, I hope there’s some good stuff in there for you.
Until next time.
About the author
Hi I’m Leigh Ashton of The Sales Consultancy
Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.
The World of Sales is changing.
Today’s conventional sales training doesn’t address the psychological barriers that get in their way.
My approach takes your sales team through a process that:
* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales
And at a higher level…
* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales
Wherever you are on your personal sales journey what’s the best course of action for YOU.
– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking