Skip to Content
Influencers Invited Sales Blog

Are you really coaching?

Are you really coaching?

Well are you? If I’m totally honest I think the standard of sales coaching by Sales Leaders is generally quite poor. That doesn’t mean there aren’t some amazing Sales Leaders out there using coaching to develop their teams and grow their sales…it’s just that they are quite rare in my experience.

On the flip side…I also observe Sales Leaders doing their best to support their teams and believing they are coaching when in fact they aren’t.

Why the confusion?

There’s a difference between coaching, mentoring and plain old fashioned telling.

Telling: Tell them what to do and expect them to do it

Mentoring: Teach them what to do and support their application

Coaching: Ask questions…and listen. Allow your sales person to discover for themselves the best course of action to get the desired result. Then support their journey of ownership, application and mastery.

Be honest…what do you do most of the time?

My experience is that most Sales Leaders Tell or Mentor simply because you have been there, done that and got the T-shirt. Your wisdom and experience give you the edge to know exactly what to do next so why not share it with your sales person to save time…and avoid potential disappointment?

BECAUSE you are not developing their ability to do it for themselves and worse, you have killed their confidence to step out of their comfort zone and try new things 🙁

A good place to start

If you realise you use a Tell or Mentor approach with your team most of the time, here are some pointers to get you started.

Stop telling them what to do

When they ask you what they should do, you reply with “I have some thoughts but what do you think?”

Listen without comment and if they are in the ballpark tell them that sounds like a good plan and to go ahead and do it

If they are way off track, ask them “what would happen if…?” to focus their attention on something they haven’t considered. Keep going till they come up with a plan that will get them there.

Their plan may not be the same as your plan…IT DOESN’T HAVE TO BE!

Remember that they are more motivated to make their plan a success because it is THEIR plan

Your plan will never achieve the same level of motivation and ownership so is less likely to succeed…and when it doesn’t, they will blame you (sad but true)

Whilst this isn’t the whole story when it comes to coaching, it’s a good start if you’re not currently coaching as much as you could be.

Once you create this initial coaching habit, you’ll find it so much easier to increase your coaching repertoire to develop your team’s sales growth mindset, increase their motivation and boost sales.

Until next time,

Leigh 🙂

About the author

Hi I’m Leigh Ashton of The Sales Consultancy

Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.

The World of Sales is changing.

Today’s conventional sales training doesn’t address the psychological barriers that get in their way.

My approach takes your sales team through a process that:

* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales

And at a higher level…

* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales

Wherever you are on your personal sales journey what’s the best course of action for YOU.

– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking