Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
It can be tough to be in the network management business, but it is possible that you have no idea why. That is because the market for this industry is not that large in number, and the number of people offering the same product or services are ever increasing. This could pose a real challenge for your B2B leads efforts. You see,IT lead generation is dependent on your marketing team’s ability to prospect, nurture, and convert sales leads into an actual deal or sale. With competition tough as it is, this might prove to be an uphill battle. You need to be effective in marketing, and to do that, you need to know just what to do — which we would be discussing in this article.
First of all, you have to study the online behavior of your target market. You can consider yourself lucky that your B2B leads prospects are online, since this makes them easier to track by yourB2B lead generation team. You need to understand how your prospects behave online, how they prefer to make their purchase, which are the usual purchasers, as well as identify any buyer or seller trends that you should know of. This would help you in crafting a marketing plan that can cover all your bases.
Second, try updating your business database. You know, a business list is only as good as the database that it came from. If you want to be more effective in your marketing efforts, you need to ensure that everything you do is working well and good, that the information you are collecting is updated, accurate, and informative enough. This is a necessity, no matter what marketing tool you use, be it social media or B2B telemarketing. What matters is that you have all the data you need right at your fingertips.
Third, always be focused and relevant to your marketing statistics. The reason why some B2B appointment setting specialists are having a hard time is because they lack the means to quantify their efforts. If you want to be sure that what you are doing is right, you have to use the right tools and standards to measure yourself with. Sure, the math is not pretty, a lot of people would say that, but having something concrete and measurable to see is a good way to ensure the success of your campaign, keeping yourself in the right track. Without it, you would certainly be lost.
Lastly, invest in good analytics. This usually occurs after the end of your B2B lead generation campaign, where you have already collected all the data you need, and what you have to do now is to analyze the numbers. It might tell you that you are a success. It might also tell you how much of a failure you are. If you belong to the latter category, no need for despair. After all, this is the point where you figure out where you went wrong, so that the next campaign would not be another fail.
For the success of your network management business, it would be wise to follow these lead generation tips.
About the author