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Common Questions and Answers
You know that marketing is no easy job. Customer trends and tastes change all the time. And it is up to you to make sure that your B2B lead generation campaign becomes successful. Now, as a marketer, approaching potential sales leads requires that you know how to deal with them best. Basically, you have to assume one of the two common roles that appointment setters make: an expert or a consultant? But here is an interesting part, which of these two roles will fit you? Understanding whether you are an expert or a consultant can affect your marketing style. So, which is which?
Think about it. This might affect your decision on what exactly is the kind of b2b lead generation specialist you are going to be. You can bet that your approach to sales leads prospects will be influenced by the way you deal with them.
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