Membership Overview
Learn what being a member does for you
The Seller Styles
NASP Programs
Catalog
See a summary of all our programs and certifications
Online Certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Online Programs
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
ProSeries Programs
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Sales Mastery
Join our ongoing dynamic virtual coaching community
Career Center
Explore job postings from some of the best companies in the country looking for sales professionals
Training Resources
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Coaches Corner
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
Sales Resources
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
Articles
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Testimonials
Common Questions and Answers
Contact
by Christine Steffensen
B2B Online Marketing Rule of Thumb – Be Unique Remember that Oscar-winning movie American Beauty? That story reminded us that “there’s nothing worse in the world than being ordinary.”
Businesses also hold that mantra true to heart, as each thriving CEO or small business owner could only want nothing but to stand out from among the competition. Everyone wants to be unique — from the way they offer their products or services, the way they handle clients, the way they promote themselves online, and the way they maintain their reputation in people’s awareness.
This is where B2B lead generation becomes crucial. The manner by which you collect information and interest from target markets will also define whether you are a rare gem or an average Joe.
But what exactly does one need to do to be unique?
Assess your industry
First, you need to know the culture of the industry you belong in. How can you become unique when you don’t know what your fellow businesses are doing? You need to figure out exactly what they do on a daily basis that makes them who they are, and what their positions are in terms of marketing concepts and issues that are common in your niche.
As soon as you know everything there is to know about your competitors, you now know what not to do.
Look at different angles
Sometimes, people are looking at the exact same thing, but the way each person looks at it is different. As marketers, you need to see every alternative possibility for sending your marketing message out to the public. This is the time when you need to gather your team in one room and start brainstorming on activities and initiatives.
What is your message? How do you convey that message? Is that a unique way? If not, how can you make it unique? What approach do you need to change? How will it impact your overall message?
Walk the talk
People are easily intrigued by uniqueness. Whenever a new musician with a distinctive voice and style comes out, the popularity becomes unprecedented. The tricky part is living up to the expectations.
So when you go out there and reinvent your business image with something unique and never been done before, make sure you deliver. Your audience will easily notice you for doing something new, but they could be driven away as easily if you’re not able to turn out the way they had hoped.
About the author