Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Time is of the essence for everything that everyone is doing every day. Even for business owners, they always treat time as if it’s also money, something to be valued and to be cherished. As what they say: “Time is gold so don’t waste it”. Now, what if a company is dealing with b2b or business to business transactions? Surely, handling big accounts is not a joke and they need to treat each of these accounts as valuable clients and they can’t afford to lose a few because of their own fault most especially when competition these days are tougher, stiffer and more fierce. It needs to find some good ways on not to waste time, not even money and effort and, at the same time, earn huge sales revenues. To save time, a company dealing in b2b transactions should find an ally and the only way that they can do that is outsourcing b2b sales lead generation campaigns to b2b lead generation companies.
Generating qualified leads like sales leads, marketing leads and business leads, to name a few, is one of the best ways to save time. Any company in any industry can gather as much customers as they can and they can gather more valuable information about these customers if they have their own sales lead generation campaign like using marketing methods such as telemarketing, email marketing, social media marketing, even snail mail marketing and/or SEO or search engine optimization and, of course, old school style of generating warm business leads such as ads placements on TV, radio and newspapers, billboards and flyers distribution.
However, they can even save more time, money and effort and gather and generate not just more leads but the highest quality leads that they can ever have if they start outsourcing to these b2b sales lead generation companies. They can avail telemarketing or face-to-face appointment setting services from these lead generation firms which are also called as telemarketing lead generation companies and other marketing methods such as the ones that were mentioned here. With the help of these telemarketing companies, they can even find more time to do other things that can also help catapult their business to higher levels. What their sales agents can do now is to enhance more of their sales closing skills while waiting for telemarketers or appointment setting specialists to give them the full details of the potential clients plus the schedule of their face-to-face appointments so that they can finally meet with the decision maker and close the deal.
For many people or for other companies, they think that telemarketing services is a waste of time since it is not that easy to sell something over the phone to someone they don’t know. However, selling something over the phone is passÃ©. It was one of the things that sales agents of long ago were utilizing in order to make profits. However, these days, outsourcing to a b2b telemarketing company to do telemarketing on a company’s behalf doesn’t involve closing of sales but just to arrange face-to-face appointments between buyer and seller and that’s outsource outbound telemarketing services at its best.
About the author