Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
For companies in search of more sales leads in their lead generation efforts, it pays to employ the best marketing strategy that will attract the most attention, no matter what the form. That is why we have viral marketing, telemarketing, and what seems to be the thing today — guerilla marketing.
Sure, using strange or over-the-board tactics to gain customers’ attention (and their cash) can be effective, especially in segments with an entrenched market leader, but when it goes wrong, the backlash can be too much to handle for the company who organized it.
Remember Cartoon Network’s ‘explosive’ marketing campaign for Aqua Teen Hunger Force back in ’07 in Boston? That scare cost Cartoon Network head’s Jim Samples his job, not to mention having to pay-out $2 million to Boston’s emergency response teams. While we could write it off as an honest to goodness mistake on the part of the network’s marketing team, you have to admit that this can be a real bad for your own appointment setting campaign when that happens.
So, should we or should we not go guerilla? To be honest, it is all up to you. But before you take that plunge, ask yourself these questions:
Who is my audience? What should I be telling them? How will I tell them my message? Can my medium be misunderstood when seen at another angle?
Once you have satisfied these points, it will be easier for you to plan your marketing campaign. Who knows, this might be just what you need to generate more B2B leads.
About the author