If we are talking about motivation in business, it is actually one topic that generates a lot of interest. After all, motivating employees can make all the difference in increasing productivity for the company. This has an important impact in the area of lead generation. Think about it, if you can get your employees to […]

For the self-employed, trade shows and conventions are a golden opportunity to gain exposure for your service or product offering. Unfortunately many hopeful entrepreneurs take on their first show with no idea of how to get the most new business for their trade-show dollars. Trade show participation is typically one of the more costly marketing […]

Are you involved in b2b appointment setting? Then you will agree that the strength of your telemarketing team will determine the success of your campaign or not. They are the people responsible for the generation of B2B sales leads that are so important for your business. The only question here is how to motivate them […]

You may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business prospect. […]

Three Tips To Increase Referral Business The most reliable revenue growth comes in two forms: repeat sales and referral business. The better your skills for generating referral business, the faster your customer base will grow. The best strategy for building referrals is simply to get your customers talking about you. As your clients talk to […]

If you have to set appointments over the phone then you know that delicate balance between building rapport, creating interest, qualifying and asking for and getting an appointment. It can be difficult knowing exactly when and how to ask for the appointment without sounding like you are closing them, and, of course, there is always […]

Social media is forever changing the way you market your products and services to business prospects. Gone are the days that selling is just a one-on-one transaction. These days, it can be a to-and-fro affair, with prospects either becoming your allies in marketing or your worst PR nightmare. But how will this translate to your […]

It can be a real challenge to land a sweet business deal. Especially in the business of lead generation (those using telemarketing, in particular). The success rate can be really low, regardless of what industry you belong to, but suffice it to say that you will do everything you can to keep the business to […]

What’s the first thing that goes through your head when you get a call from a sales rep? If you answered, “I can’t wait to get them off the phone,” then you’re not alone. In fact, when a telemarketer calls me up at home and says those words that immediately identify them as a sales […]

People ask me all the time what I think makes up a qualified lead. It’s simple, I tell them. There are five things that every Top 20% producer knows when he or she hangs up the phone with a prospect. Know these five things and chances are real good you’re going to close this prospect. […]