We have found that the biggest obstacle from sales reaching greater success on social media is the inability to communicate specific value to specific, targeted audiences. See how taking an account based sales and marketing approach on your profile and in your social selling approach can drive a greater response.

Why Most B2B Sales Professionals' LinkedIn Profiles are Worthless

The LinkedIn Profile Mistakes You're Making How to Start Communicating Your Value

9 out of 10 profiles for sales professionals are worthless sales and marketing tools. They are practically worthless to prospects. Read this article to see how sales professionals are failing to communicate their business value to prospects and why you may need to give your LinkedIn profile an immediate makeover.

Community Marketing via Social Media

What Panera Bread and Whole Foods Have in Common

In today's media rich world, getting your message out is tough. More companies should try hyper local marketing, via social media, to gain recognition and draw in customers.

Making Sales Social

Incorporating Social Networks into Your Sales Process

The methods of communication we use today have expanded, and your sales channels should expand, too. Learn how to incorporate social media into your sales process.

Twelve timeless ideas to help us all make the most of our online networking (or social media) time.

One needs not collect all the statistics from around the world just to conclude that social media marketing has become more than just an opportunity -- but rather a necessity.

LinkedIn is a great networking tool and I use it all the time. In fact I received the following via LinkedIn two weeks ago. I present it here word for word, only changing the sender's name to protect the innocent (or, in this case, the guilty). How many flaws can you find in this approach?

If you're like a lot of small business owners, independent contractors, or freelancers who are using social media as a means of marketing, you're probably pretty sick of the all of the changes -- with new updates coming almost daily, it seems that by the time you truly learn the ins and outs of one site, a whole new slew of changes have come and gone. I know where you're coming from

LinkedIn is where all of your prospects and hanging out and it's going on 24/7. Here are three simple tips to sales prospecting with LinkedIn.

If you're like most people, social media is an amazing puzzle of possibility. Between Facebook, Twitter, LinkedIn and the bevy of other sites available as a means to connect, it can leave one wondering, why in the world should I get online?