Image source: Unsplash It may be the oldest form of digital marketing, but often the oldies are the best for a reason. Yes, that’s right – email still reigns supreme when it comes to generating sales and leads for your eCommerce business.  There’s nothing quite like the ability to send marketing material directly to your […]

Many owners of B2B companies might think that social media marketing is a waste of time for their business. This idea stems from the fact that the customer of a B2B company is another business, and therefore, they don’t need to reach out to them on social media. This thought has now been completely rejected […]

For your digital sales team to thrive, you need to keep them in the loop about everything that’s going on within the business. Any major process updates need to be addressed on time, to allow your staff to prepare and make the necessary adjustments to the way they work.  When you align your sales and […]

  If you want to improve the efficiency of your sales and marketing campaigns, you need access to data. Sales volume is a good starting point to measure the performance of your B2B marketing campaigns, but it isn’t the only one.  A sales pipeline enables you to track your B2B buyer’s journey from leads and […]

Building strong relationships with customers and prospects is essential for keeping your sales strong and your business growing. Corporate gifts are a powerful tool for showing your appreciation to existing customers, increasing brand exposure and expanding your customer base. Putting your company’s name on promotional merchandise has never been easier. You can buy personalised corporate […]

Do you know any startup that does not manage its inventory? Probably not. That’s because robust inventory management is integral in protecting your business’s bottom line. It also allows you to provide the best customer service to your buyers. Think of it this way: Someone decided to buy one of your products, only to find […]

Since March 2020, outside sales conversations have come to an abrupt halt. Suddenly, young professionals in the sales and business community are being called up to serve in a great national crisis, and bosses are locking staff away to work from home until the crisis is over. The COVID-19 pandemic peaked and gradually declined through […]

Image source: Unsplash Branding has been utilized by companies of all types and sizes to achieve different goals. From establishing yourself as an authority to building loyalty in your audience, branding can be a truly powerful tool when it comes to marketing. In addition to that, branding can be used to maximize your efforts and […]

In 2021, sales are not limited to any particular mode. Following the Covid-19 pandemic, many new businesses and start-ups have completely shut down due to lack of interactions. As a result, business owners are trying everything they can to keep their business running and help in its growth.  With more and more digitalization, it is […]

Image source: Unsplash The ongoing pandemic has opened our eyes to the realization that remote work is here to stay, and it’s not going away anytime soon. In fact, most brands in the B2B space expect digital sales to be more than 50% of their business within 2 years. When it comes to working from […]