A LinkedIn Profile Makeover and LinkedIn Marketing Case Study Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing […]

How to Drive More Demand and Sales Opportunities Using LinkedIn As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 […]

  The explosive growth in the use of social media has dramatically altered the way customers discover and evaluate products. They are no longer dependent on the information provided by the salesperson to make a buying decision. Today, people can get all the information they need about a product by surfing the Internet or by […]

The LinkedIn Profile Mistakes You’re Making How to Start Communicating Your Value I love to challenge common thoughts, ideas and practices that do not help business leaders and sales and marketing executives turn LinkedIn leads into revenue. Today, I’m challenging how LinkedIn profiles are being created for business leaders and sales and marketing executives (whether […]

What Panera Bread and Whole Foods Have in Common Take a look at your favorite retail chain and visit that retailer’s Facebook page. If you use the Facebook search box, you may find that your retailer has scores of Facebook pages. The same goes for their other social media platforms. If you discover that your […]

Incorporating Social Networks into Your Sales Process Sales is a profession that requires a great deal of networking and personal interaction. In the past, this could be accomplished over the phone or through travel. We may all be familiar with getting on a plane to seal a very important deal with face to face interaction. […]

If you’re gonna do it, do it right! Have a plan. Understand what you want to get out of your online networking time and what you have to give to it. Upload your address book. This step will allow you to grow your networks faster. Larger networks lead to more opportunities. Realize the importance of […]

How to Master Google Plus: For most people, Google Plus is not the social media network of choice, but getting to know how it works could change your opinion. There is plenty to be found on Google Plus and the more you know about how it works the more you will grow to love this […]

Business owners living under a rock will soon wake up to the reality that they cannot afford ignoring the influence of social media over the general marketing scene. One needs not collect all the statistics from around the world just to conclude that social media marketing has become more than just an opportunity — but […]

This post originally appeared on the Business Journals site LinkedIn is a great networking tool and I use it all the time. In fact I received the following via LinkedIn two weeks ago. I present it here word for word, only changing the sender’s name to protect the innocent (or, in this case, the guilty). […]