Sales organizations are built on rules: both internal rules and adherence to their customers' rules. Obeying these rules is good -- and has made many companies successful over the years. But when is it right to bend, or break, the rules?

Influence is the key to achieve sales success for individual performers or when leading a sales team. This article provides practical tips on how to increase sales and profitability whether you work at a retail car dealership or sell B2B products and services.

Being judged even when you don't say a word. Your staff, your colleagues, your customers, your potential customers, even your family are all forming a view of you -- even when you haven't spoken. Because you're still communicating.

Just because your sales process makes it sound like success from buying your product is a black-and-white issue, your prospects know differently. They don't always make rational choices.

If your business is like thousands across North America, then you face unprecedented challenges to growing new sales. Your customers are slow to act. Prospects are afraid to spend money. And your sales team is struggling to get close to hitting the quota you set for them.

They are inextricably connected. There is no "do" without a lot of "try's". It is impossible to do anything without first trying out options for what to do. Doing is a product of trying, not a replacement for it. That's not just wordplay. It's an important lesson in getting started on achieving the results that you want for you. Your mission isn't to do anything. It's simply to try something. And then try something else. And keep trying until what you want to achieve is what you are currently doing.

Psychologists have been arguing for years about the interaction between nature and nurture and the importance of these twin factors on your ability to achieve (or not) in your life. They will probably be arguing for many, many more. In my experience, as a motivational speaker and author, there is no easy answer to this question...

So what's the easiest way to evaluate (and train and improve) your inside sales reps? Just ask Phil Emery. He'll tell you, "it's all on tape..."

Today as you face a day of cold calling or prospecting, I hope that you, too, remember the crucial lesson I learned all those years ago. That no matter how discouraged you get when cold calling or prospecting, never give up - because the very next phone call you make can change your day, or your career.

Try this powerful technique during your next interview. You will be amazed by how well it works. Simply give them an objection, then sit back, listen and observe.