5 Tips and Tricks to Succeed at Networking

Achieve Business Development Goals through Networking

5 tried and true tips to help you succeed at networking, grow your bottom line and ultimately help you reach your goals of business development.

Of your most satisfied customers of 2013, how many of those customers have you asked for a referral? Most sales and business people never ask for referrals. Those that do often ask when it's too late - and make a fatal mistake when asking for them (more on that later). Yet referrals are just about the easiest, quickest and least expensive way of increasing sales and building your business.

Don't let the post office and media increase your marketing costs. You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you. Your asset of customers.

Which would you prefer, to recommend me to 3 or 4 of your colleagues this week by telephoning them or by writing them a short note that I will mail for you to save you time?" Increase your sales and profits by simply asking for referrals. After all, referrals influence what people buy more than anything else.

The most reliable revenue growth comes in two forms: repeat sales and referral business. To earn the reputation as the "go-to person" in your field, learn more about your product or service than anyone else in your market. Stay ahead of the curve for your industry's trends by obtaining the appropriate credentials and certifications. If you take the time to build your reputation as an expert in your field, new clients won't need to be convinced; they'll already be sold.

The time you spend building relationships within your professional network pays off better in long-term revenue growth than any other marketing strategy. Instead of thinking of networking events as a chore, think of them as a chance to put more money in your pocket. The old adage, "Work smarter, not harder," certainly applies when it comes to networking.

Stop Selling!

Learn How To Ask For Sales Referrals

Sales professionals work too hard. Stop selling! Let your customers sell for you through sales referrals. But first you need to learn how and when to ask. With a referral, there is instant trust and your selling cycle time is reduced. The time it takes the referral to buy is usually much less than any other lead source. What this really means is less hassle and more sales.

The secret formula to building a million dollar business is strong branding, strong leadership and strong message. Add in the secret ingredient and you have the formula for success.

Referrals are a great way for salespeople to get new leads without going through the pain of cold calling first.

Those that are in business for the long haul know that they need to build a steady relationship with a customer. They don't say good bye to a customer after selling him once. They say, "See you soon". Relationship selling is a process spread over a long period of time and not a series of single unconnected sales. Establishing a superb relationship with every customer may not be possible. But if you establish a good rapport with every alternate customer and try to enter into their network the possibilities for selling are still endless.