Twelve timeless ideas to help us all make the most of our online networking (or social media) time.

Many professionals haven't clearly defined why they are getting on social networking sites. It's more important than ever to understand your reasons for showing up. As you add value and gain credibility on these sites, you'll activate trust in your followers. Value, credibility, and trust are the main components that turn an observer to a follower, a follower to a fan, a fan to a lead, and a lead into a client.

Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers. It's important to have a well matched following who is open to your comments, information, and expertise.

Social networking gives people a powerful opportunity to get in front of big audiences in a short amount of time. With that kind of access to so many people, you find yourself facing new opportunities to attract ideally matched clients. In order to make this work using social media, you must have a clear plan.

Comment Marketing

What You've Been Doing All Along Now Has A Name!

One of the best traffic sources is to comment on someone else's blog, when that blog is on a relevant, related topic. It may sound counter-intuitive to raise up our competition but oddly enough it makes us look more authoritative when we do. There are several advantages to being strategic when commenting on blogs, news posts and in forums, so much so that this is now a formal kind of marketing - Comment Marketing.

You make the most of a social network when you know how it works. With the advent of each new platform we all have to learn new skills. While it is annoying to have to stop doing business as usual and learn a new set of skills, it does make us more skilled in the long run. Social networking has had far more impact on how we do business online than it might appear on the surface.

Social Media Return On Investment

Stop Trying To Bake A Cake In A Tupperware Container!

When people measure the return on investment for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like baking a cake in a tupperware storage container. Beyond a sticky, stuck-on mess, you've now ruined two separate assets that had plenty of value on their own.

Those who are not accustomed to the benefits of social marketing outlets, as well as a well-designed website, can learn how to effectively utilize these mediums. They offer instrumental means to developing your business or business-related efforts. If you are a baby boomer looking for a way to jumpstart business, social media sites and your own website can capture your audience and promote your brand.

The Tweet Tweet Success of Twitter

A 5 Step Process to Achieve More

Twitter has become one of the fastest growing social networking websites. With an increasing audience, Twitter also represents one of the best ways to expand your business and attract clients. Follow these five steps to enhance your business on Twitter.

With the onset of social networking sites such as Twitter, Facebook, Youtube and LinkedIn, millions of people are sharing their thoughts and opinions with the millions of other people they are connect to. It is important for you to be on this bandwagon and develop a social media strategy that generates results, however you want to avoid these 5 biggest mistakes people make on social networks.