One of the most difficult parts of working in sales is learning to tell the difference between leads and prospects—that is, a qualified lead that has engaged with you and has the potential to become a paying customer. How can you determine which is which? A good way of separating leads and prospects is […]

  How to Respond to a Customer Complaining About Price Complaints about price are perhaps one of the most frequently occurring complaints encountered by businesses. “I can’t afford it!” “It’s expensive!” “The price is too high!” No doubt you’ve heard complaints like these countless times as a small business owner. Money is a sensitive issue […]

  The Most Effective Ways to Generate Health Insurance Leads The insurance sphere in the modern world has long acquired signs of an imperative attribute. The times when this global business segment was considered a throwback to corporate schemes to withdraw money from taxpayers are long gone. Today it’s not just an important market section […]

Here’s the Key to Nailing Your Next Job Interview It’s this time in your life: you’re looking for a job. You’ve sent out your resume and cover letters to dozens of companies. You get invited to job interviews, but all you hear back is “thank you for applying, but you’re not a good fit for […]

In this article, we’ll dive deep into the characteristics of unique selling propositions and share five great examples to help inspire you. Without further ado, let’s get started! Image source: Flickr What is the chance that you are the only one offering a specific product on the market? Probably none. In fact, the competition is […]

Innovation is the open secret of successful entrepreneurs and companies today. They develop ideas to make work easier or make things accessible to others. However, most innovators cannot turn these ideas into actual products. This is because they barely have the internal resources to actualize these ideas or do not have the funds to invest […]

Facebook is a great opportunity to publicize your business. Any company can access this this social network for marketing. But how do you make a successful Facebook ad? Facebook advertising experts create multiple ads and test them until they find the one that works best. However, there are many more aspects that you must take […]

To generate B2B sales leads, you should know how to use web forms.  Web forms are an essential part of any effective B2B lead generation strategy. They allow your business to collect information about potential customers. You can use that data to qualify leads and create a sales pipeline.  In this article, we will discuss […]

Image Source: Unsplash The goal of most organizations is to reduce onboarding time to rack-up sales quickly, but that typically results in an unprepared sales department. While this practice is more common in remote teams, in-office professionals also struggle to make sales if they aren’t well trained. If you want to equip new hires with […]

If you own a business, chances are you are focusing on gaining leads that will convert you into potential customers. Measuring the success of your inbound and marketing campaigns is critical and if you’re unsure where to start, today is your lucky day.  Here is your guide on the top lead generation KPIs to track […]