How to Write Attention-Grabbing Promo Emails To this day, marketing emails remain one of the best ways to reach out to customers and stay in their thoughts, hopefully encouraging their loyal patronage. So, whether it’s to promote a new product, an upcoming event, or the latest release on your blog, promo emails are a great […]

A group of men is sitting around a table at a diner. One produces a pen from inside his jacket, saying to one of the others, “Sell me that pen.” “Why don’t you do me a favor,” his friend replies, pen in hand. “Write your name down on that napkin for me.”   “I don’t […]

I.e. and e.g. are two commonly encountered abbreviations used in many different types of writing. No doubt you’ve come across them more times than you can count. But what exactly do these two abbreviations mean? While often confused, there is a difference between ie and eg that you should be aware of before trying to […]

When you’re new to the world of business, it seems like you’ll never get to grips with all that jargon. Even simple conversations can get bogged down with strange acronyms.  In this article, we’ll look at just three examples you might know: EOB, COB, and EOD.     What is the COB abbreviation meaning? And […]

When writing letters or emails in business, one must remain neutral and professional while still writing in a friendly tone so as not to distance your reader. Establishing this formal tone begins with the salutation—the very first line of your letter. “To whom it may concern,” for example, is a particularly popular salutation for business […]

Effective Sales Phrases for Closing Closing is a crucial part of the sales cycle, and yet it is occasionally overlooked. So much attention is given to generating leads, qualifying clients, and presenting your products; and while these are all important, so is closing the sale. Questions and closing phrases can help you do that. In […]

  A sales pitch is an effective tool to convince your prospects that your product or service can solve their problems. If you have a B2B business, you will have a longer process of creating a sales pitch. This is because the decision-making process in a B2B sphere is long. Whereas, the process of creating […]

One of the most effective ways to stand out from the competition is to add accomplishments in a job to your resume. Often the case, candidates list their duties, responsibilities, and education. This is great, but not very impressive. A carefully crafted accomplishment sentence will change that drastically. Usually, recruiters know what are the typical […]

Source: Digital Journal   In a more concrete sense, market intelligence data directs a company to the community, research and analysis, and communication of relevant data to the target market segments to predict the future and to make decisions based on that. What is market intelligence data, and how is it used in this fast-paced […]

Strategy consulting is a lucrative career if you’re willing to put in the effort to become a valuable and result-oriented consultant for businesses. In fact, the strategy consulting market is expected to grow to $101.75 billion by 2027. Despite this huge expected growth, the market is not saturated yet.     In a survey of […]