How should you go about hiring a new employee and be sure you won’t regret your decision later? It seems the question is unnecessary: job aggregators’ libraries boast massive CV collections of sales people for hire; just pick the most suitable person and run your business happily ever after. Sounds like a ready-made plan, doesn’t […]

Despite the low sales conversion rates associated with it, B2B cold calling remains a popular practice in sales to this day. Why? Because it is one of the most effective ways of reaching out to new prospects and getting your name out there. All the same, cold calling has a reputation for being particularly challenging. […]

Referrals are one of the most effective ways of finding new prospects in sales—in fact, in some industries, the majority of a business’s customers find them through referrals.  When it comes right down to it, this isn’t surprising. People are far more likely to give a product or service a shot if they’ve had it […]

Building meaningful business relationships is never easy, be it networking or getting new clients on board. It takes much more than simply showing up to numerous events and exchanging business cards.  The preparation stage is crucial because it will set up your email follow-ups for success when the time comes.   So if you plan […]

Baby boomers, Gen X, Millennials, Gen Z—these days, no matter what age you are, people are perfectly happy to slot you neatly into a little generational box and call it a day. Is this right? While differences in age and perspective can result in varying social values, no one is defined solely by what year […]

Every decision we make in life has a psychological reason behind it. Sometimes, we’re aware of this reason; at other times, we’re not. But regardless of whether we’re privy to the influence of psychology on our decision-making, that influence is there, nonetheless.   This is why psychology and sales go so well together. Knowing how […]

Wouldn’t it be great if we lived in a world where we could get whatever we wanted just by wishing for it? Unfortunately, that’s just not how life works! Nonetheless, your mindset can still impact your life’s journey and help you achieve what you perhaps once considered impossible. The law of attraction is all about […]

As all good employers know, happy employees result in a thriving workplace. Placing a strong focus on employee satisfaction and motivation benefits not only your staff but the company as a whole. Additionally, it’s extremely fulfilling to know that you’ve managed to create a workplace environment in which people feel motivated, comfortable, and fulfilled.   […]

Prospecting is one of the most important parts of sales—but it also happens to be the part that most salespeople struggle with. In fact, recent studies show that as much as 40% of salespeople find that prospecting is the most challenging part of the sales process. Do you find yourself agreeing with this sentiment? This […]

When you think about sales, what’s the first thing that comes to mind?  Perhaps you picture a customer and a salesperson shaking hands over a deal. Perhaps you imagine long, tedious board meetings.   Or, perhaps you imagine someone giving an impassioned sales pitch, gesturing behind them to a board of facts and figures.  As […]