The corporate world is undergoing some paradigm changes that no one saw coming a few years back. The corporate world we see today is a lot different not only in terms of technological innovations but also in priorities.To explain, businesses are laying more emphasis on employee experience, employee engagement, and workplace optimism than ever before. […]

Photo by Negative Space What are some of the factors which define a successful brand? Common answers will include quality products, targeted marketing campaigns and personalized customer service solutions. However, it is just as important to remember that transparency is also crucial and this arises from building trustworthy relationships. A staggering 81 per cent of […]

Image Source: Pexels Selling products and services can be stressful. If you’re not careful, stress can get the best of you in a sales role. In this instance, stress can become too much to handle.  Stress can cause a salesperson to dwell on negative outcomes. At this point, it can hamper a salesperson’s ability to […]

Image source: Pexels Whenever you are unsure if an idea you have is going to work, one of the best things you can do is test your concept with users. As such, usability testing is an integral part of app and website development, as it quickly uncovers bugs and lets teams collect feedback directly from […]

According to recent stats, it was discovered that over 90% of B2B marketers used content to grab the attention of their customers. Sounds surprising? Yes! It is indeed surprising, but this figure also reflects the great potential held by content in digital marketing.  Digital marketing has become the host of all types of marketing these […]

Image source: Unsplash Visual content and marketing photos are essential for brand image building and social media sales. The importance of the visual is confirmed by research: 56% of users first look at a product photo and only then start reading the description – Baymard Institute; A high-quality visual can increase conversions by 8% – […]

Image source: Pexels Sales associates are the backbone of any company. They are the ones who maintain relationships with customers, build trust, and ultimately seal the deal. Unfortunately, when supply chain issues arise, they can often be the ones who suffer. Unhappy customers, missed opportunities, and low morale are just some of the consequences of […]

Image source: Pexels If you’re a business owner, or a project manager striving to increase sales and annual revenue of your business, the seamless collaboration between the marketing and sales team becomes an absolute necessity.  Marketing and sales professionals cannot operate in silos. Every team member from both departments needs to be on the same […]

A new year brings new challenges! So is the case with the commercial trade industry. Finding and connecting with global businesses was never easy. But B2B websites came and changed the game. Now instead of investing in brick-and-mortar outlets, companies are focusing on creating a lasting online impression.   This gives rise to the question, […]

Here’s the thing: Having a product is not enough for your ecommerce business to thrive. This is where ecommerce customer experience comes in. Sure, you must sell a quality product. However, it is not the sole solution to attracting, engaging, and retaining your customers. In fact, the 2019 Yotpo State of Consumer Loyalty reports that […]