Author Archives: NASP Team

Reviews and customer testimonials have a massive impact on sales conversion rates. In fact, a recent study showed that almost 75% of consumers are more likely to trust a local business if it’s received good reviews. Clearly, then, it’s important that you utilize customer testimonials on your website to generate more sales.    Looking at […]

We’re all familiar with self-service and transactional sales—regular, everyday sales that we encounter while out getting groceries or shopping for gifts for friends. But what are complex sales? Otherwise known as enterprise sales, this term describes the process of selling products and services to corporate clients on a larger scale.   This approach to sales […]

A group of men is sitting around a table at a diner. One produces a pen from inside his jacket, saying to one of the others, “Sell me that pen.” “Why don’t you do me a favor,” his friend replies, pen in hand. “Write your name down on that napkin for me.”   “I don’t […]

When undertaking any new task, it’s important that you base your decisions on solid research data. Why? Because this is the best way to guarantee your success. This is just as true in sales as it is in all other areas of life. One aspect of sales in which appropriate research is especially vital is […]

How to Write Attention-Grabbing Promo Emails To this day, marketing emails remain one of the best ways to reach out to customers and stay in their thoughts, hopefully encouraging their loyal patronage. So, whether it’s to promote a new product, an upcoming event, or the latest release on your blog, promo emails are a great […]

I.e. and e.g. are two commonly encountered abbreviations used in many different types of writing. No doubt you’ve come across them more times than you can count. But what exactly do these two abbreviations mean? While often confused, there is a difference between ie and eg that you should be aware of before trying to […]

When you’re new to the world of business, it seems like you’ll never get to grips with all that jargon. Even simple conversations can get bogged down with strange acronyms.  In this article, we’ll look at just three examples you might know: EOB, COB, and EOD.     What is the COB abbreviation meaning? And […]

When writing letters or emails in business, one must remain neutral and professional while still writing in a friendly tone so as not to distance your reader. Establishing this formal tone begins with the salutation—the very first line of your letter. “To whom it may concern,” for example, is a particularly popular salutation for business […]

Effective Sales Phrases for Closing Closing is a crucial part of the sales cycle, and yet it is occasionally overlooked. So much attention is given to generating leads, qualifying clients, and presenting your products; and while these are all important, so is closing the sale. Questions and closing phrases can help you do that. In […]

  Sales calls are always challenging, but they don’t have to be difficult. If you know the right tips and tricks, you can make successful sales calls and achieve your goals. In this blog post, you’ll learn eight valuable phone sales tips that will help you make productive and successful sales calls – and it […]