The Simple Science Behind Super Bowl Ad Sales Success “And on the eighth day, God looked down on his planned paradise and said I need a caretaker — so God made a farmer.” – Paul Harvey An endless string of ringing phones, overflowing email inboxes, bosses, coworkers, competitors, complaints and water-cooler gossip inundate our days. […]

This morning I received one of those calls that I hardly look forward to getting. You probably have had calls just like this: Hello Mrs. Stanley, this is ABC carpet cleaning company, and we’re currently in your area cleaning carpets for other homeowners, and we’d like to offer you a free cleaning for any room […]

When we talk about customer service, there is always the problem of how to actually provide good customer service. There are many ways to go about it, and each one may have differing results. That is an important issue that needs to be dealt with when it comes to the business of generating B2B leads. […]

In marketing, you have less than 8 seconds to grab the attention of your audience to compel them to continue on to read the rest of your copy. That is all the time you have to jolt the brain and connect with your reader to make them interested in what you are selling so It […]

Over the weekend, my husband and I went to check out a newer timeshare in town. We already own a timeshare, but the sales person we spoke with described this place in such a positive way that we thought it would be worth investigating. And the added benefit was that we could observe their sales […]

One thing that you must remember when doing lead generation work is the fact that it is tough to generate qualified B2B sales leads. Given the way the market works today, you will understand that convincing prospect to buy from you or sign up for your service has just become a little more difficult. Now, […]

How to listen for hidden client objections: Salespeople and business people know that listening skills are essential yet when I run sales training seminars I am constantantly amazed by how poorly most people listen to their prospects and clients. This may well be that people have had too little sales training in this area, it […]

Erase It! Why do you avoid making cold calls? Is it because you hate rejection? Do you feel you’re intruding on someone’s day? Are you shy? Insecure? Do you not believe your service or product has value? Is there another reason? Call Resistance is real. If your career in sales requires you to make cold […]

The Do’s and Don’ts of Selling Every now and then I receive an email or a comment from a subscriber that just makes me chuckle. Chuckle may not be the right expression. Actually these comments make me shake my head in amazement at the people who are in this industry. I’m speaking of sales of […]

Being viewed as a pushy sales person was my biggest concern, when I started my direct sales business. Yes, I was more concerned about being pushy than I was about getting business! Because I already have an outgoing personality (sometimes my children would call it overbearing), I knew it wouldn’t take much to convince people […]